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In February 2006, Fortescue engaged Hutchens to redesign their website with a fresh clean look.
This contract lasted 18 months after which time the image of Fortescue Metals Group on the internet had changed significantly. The results achieved by Hutchens Design are as follows:
Hutchens altered the logo to include shading rather than have a monotone blue colour. This together with the introduction of a Helvetica Thin font helped lighten up the logo:
Hutchens organised the photography of all of the directors and management within the company. This photography was then integrated into the website with a white background.
Hutchens designed a Chinese website for Fortescue Metals Group and included the translations provided in such a way to be readily available to people with the Chinese character set installed on their PC.
Hutchens optimised the FMGL website to rank on Page 1 for various terms including "Iron Ore" and "Iron Ore Mining". These terms ranked better than both BHP Billiton and Rio Tinto in 2007.
Hutchens designed a video player with the latest FMGL video for the home page. This player allowed thousands of people to get a rapid insight into Fortescue's various achievements:
In the short period of time that Hutchens worked with Fortescue Metals Group Ltd, the results produced were significant. The opportunity was an exciting one and opened doors for Hutchens Design to work with other companies in the mineral resource industry.
Travis Kerslake, Director of Hutchens said of the contract: "From the first day we entered the offices when FMG were up in West Perth, the positive attitudes of the people involved with the project was immediately evident. We then rolled up our sleeves and did the best possible job we could in the limited time afforded to us."